Tech SEO Strategy & Systems · Commerce (BigCommerce)
Clarissa Chen
Discoverability systems for search and AI — technical SEO, AEO/GEO, content engineering
/ Results
~60% avg organic lift
Technical SEO strategy across 14 global domains
~200% CWV improvement
Core Web Vitals partnership with engineering
~70% conversion lift
CRO experiments on B2B search-driven journeys
AI citation workflows
AirOps pipelines measuring visibility across ChatGPT, Claude, Perplexity, Gemini
/ Featured writing
Essay
Generative Engine Optimization (GEO)
Flagship AI-search systems essay
Essay
The Growing Gap Between AI Search Strategy and Execution
Where strategy stalls — and how to close it
Essay
"Structured Data," "AI-Powered," and the SEO Branding Problem
Why SEO labels get in the way of the actual work
Essay
Optimizing JavaScript-Heavy Websites for Search Engines
Rendering, crawlability, and indexing for modern JS stacks
/ Experiments
/ Contact
Building the next chapter of search?
Collaborations on discoverability systems welcome — AI search, organic growth, and content engineering.