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Hi, I'm Clarissa.

[ Clarissa.jpg ]
Clarissa Chen

I help companies get found — by search engines and by AI.

My work sits at the intersection of technical SEO, AI search (AEO/GEO), content engineering, and measurement. I build systems marketing and eng teams can reuse: workflows, experiments, and infrastructure that turn discovery work into durable growth — not one-off optimizations.

/ Skills

Technical SEO
Designing scalable search strategies and solving complex technical challenges across enterprise websites.
Analytics & Experimentation
Using data, testing, and measurement to drive product, growth, and search decisions.
AI Systems & Automation
Building workflows and tools that combine AI, automation, and search intelligence.
Search & Discovery
Exploring how search engines, AI assistants, and retrieval systems shape online discovery.

/ Stack

AI & Automation
ChatGPT
Claude
Gemini
Cursor
AirOps
Make
Data & Search
SQL
PostgreSQL
BigQuery
Screaming Frog
Google Search Console
Ahrefs
SEMrush
Botify
OnCrawl
Development
Python
Next.js
React
Tailwind CSS
GitHub
Vercel
Analytics
Google Analytics
Amplitude
Looker Studio
Tableau
Microsoft Excel

/ Experience

  • BigCommerce
    / Date/ Role
    2025    		Tech SEO Strategy & Systems Manager
    2023    		Sr. TechSEO Manager
    2021    		SEO Manager
  • Gartner
    / Date/ Role
    2020    		SEO Specialist
  • eHealth Insurance
    / Date/ Role
    2019    		SEO Analyst

/ Approach

Curiosity drives everything.

The projects I enjoy most start with a question. Sometimes it's a search problem. Sometimes it's an automation opportunity. Sometimes it's simply wondering what happens when a new technology meets an old workflow.

This site is a collection of those experiments. Some become useful tools, some become blog posts, and some simply teach me something new.

[ Serendipity_Generator.ai ]

Each combination is a potential innovation waiting to happen. Sometimes the most unexpected pairings lead to breakthrough strategies and creative solutions.

/ Contact

Building the next chapter of search? Open to remote Principal / Content Engineering / AI Search roles and collaborations on discoverability systems.

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