Skip to content

About Me

Clarissa Chen

I'm an SEO professional with a passion for exploring how AI technology and web experiences intersect with digital marketing. Beyond AI, I'm deeply interested in how our interactions with online spaces continue to evolve, and how SEO and digital marketing strategies adapt alongside them. I approach my work with curiosity and persistence, constantly learning and experimenting to uncover new ways to improve search engine optimization, site performance, and web accessibility, always striving to create better digital experiences.

This website serves as my digital playground where I share insights, experiments, and thoughts on SEO, AI, and the evolving digital landscape.

Skills & Expertise

Technical SEO Management

Proven experience in leading technical SEO projects, conducting site audits, and implementing strategies that enhance search engine rankings and organic traffic.

Data Analysis & Metrics

Proficient in analyzing data to inform marketing strategies, utilizing tools like Google Analytics, Looker Studio, and Tableau to monitor and report on site performance.

Cross-Functional Collaboration

Skilled in working with developers, product managers, UX designers, and international teams to ensure cohesive and effective marketing initiatives.

AI & Automation Integration

Actively exploring and implementing AI technologies and large language models to enhance SEO processes and marketing efficiency.

Content Strategy & Optimization

Experience in conducting competitor analysis, identifying content gaps, and creating content briefs to drive organic traffic and user engagement.

Web Accessibility & Internationalization

Ensuring web content is accessible and culturally adapted for diverse audiences, including managing translations and correct hreflang implementation.

Continuous Learning & Adaptability

Demonstrates a commitment to staying updated with industry trends, search engine algorithm updates, and evolving digital marketing practices.

My Journey

Current

SEO Professional & AI Enthusiast

Exploring the frontiers of AI in digital marketing and SEO

Background

Digital Marketing Specialist

Building comprehensive SEO strategies and enhancing web accessibility

Education

Continuous Learning

Always expanding my knowledge in SEO, AI, and web technologies

Philosophy

“We don't make mistakes, just happy little accidents.”

— Bob Ross

This philosophy guides my approach to both work and learning. I embrace experimentation, knowing that unexpected outcomes often lead to the most valuable insights and innovations.

Get in Touch

Want to discuss SEO strategies, AI implementations, or just say hello? I'd love to connect with you!

Connect on LinkedIn